International Spirits Challenge 2014

Rewarding quality, celebrating excellence

Marks and Spencer's was delighted to be involved with the International Spirits Challenge this year. To have our products endorsed by this recognised competition reaffirms the hard work we have put in, to expand and diversify our range. By participating in these awards we have increased awareness of the quality of our spirits range both within the trade and also to consumers.
Emma Dawson, Wine & Spirits Buyer, Marks & Spencer Group plc

We are delighted to receive recognition from such a respected and independent industry body as the International Spirits Challenge. The quality of the panel means that this award is of great significance to us, and we are honoured to have received it for a third consecutive year, reflecting our commitment to our range, our products, our suppliers and to our customers...
Anne Jones Wines, Beers and Spirits Buying Team Waitrose Ltd

Quality is our No. 1 priority and we are delighted with the Sierra results from the ISC. Not only does this endorse our own views but it also provides an independent reference point for our customers and consumers which we can use beneficially in our Brand communications strategy...
Bill Oddy Managing Director of Sierra Tequila UK Distributor, The Drinks Company Ltd

The Whisky Exchange is delighted to have won the ISC's Independent Spirits Retailer of the Year– although we have been honoured with several awards in recent years we are particularly proud of this one as we were nominated and voted for independently by the industry rather than entering ourselves. To win this coveted title twice in three years is very special...
Tim Forbes The Whisky Exchange

Winning an ISC award for our whisky has great value because it's the only authentic "Spirits" competition. The judges are real specialists...
Kazuyuki Takayama, European Brand Manager, Suntory

KWV has participated in the International Spirits Challenge for many years, as our company believes that it offers an objective, credible and highly competitive platform by which KWV benchmarks its products, and is recognised for its quality...
Hymli Krige, Communications Director, KWV South Africa Ltd

We were very honoured to pick up two Trophies this year and received numerous new business references as a direct result, as well as congratulations from clients...
Kevin Shaw, Managing Director, Stranger & Stranger

I am proud to have worked with the International Spirits Challenge for many years, particularly when I am judging alongside the most dedicated "Master Blenders" of the World. Therefore I know that every spirit sample evaluated receives the highest scrutiny possible which not only reflects the success of the competition but more importantly benefits the consumer...
Richard Paterson, Master Blender, Whyte & Mackay Ltd

KWV's number one priority is quality and measuring ourselves against the best products and producers in the world. The ISC being one of the oldest competitions and most certainly the most independent competition there is, showcases a lot of products over the whole spirits portfolio. As a company we were proud to be honoured with the Best Brandy trophy in 2013 and this shows the dedication of our team to be the best when looking at our track record in previous years. The ISC will always be the competition to track the best quality brands...
Lourens Stander, Manager: Blending and Distillation, KWV South Africa

Entry Deadlines

JAN 17 Gin & Genever, Liqueurs

FEB 14 Vodka, White Spirits, Tequila & Mezcal, Anise Spirits

MAR 14 Rum, Cachaça, Brandy & Cognac, Armagnac, Calvados, Pisco, Grappa

APR 11 Scotch Whisky, World Whiskies

MAY9 Design & Packaging, Marketing

Retailer Awards

The ISC Retailer Awards recognise innovation in global drinks retailing. Every year we pay tribute to off trade stores who have demonstrated excellent service, range and value to their retail operations. Our expert panel of judges will assess entries across five categories, as they seek to find the most innovative and successful spirits retailer.

The Retailer Awards are free to enter. Once all entries have been received, a shortlist will be drawn up by our expert panel of judges. Those shortlisted will be invited to participate in a short interview to help the panel understand the retailers approach to their business.

UK Multiple Spirits Retailer of the Year

This award recognises leading UK multiple retailers that have executed innovative ideas in spirits retailing. The winner will have shown evidence that spirits is a substantial and growing part of their business.

UK Independent Spirits Retailer of the Year

Awarded to an independent UK retailer for its commitment and excellence in spirits retailing. The winner will have demonstrated the growth of spirits sales within their business during the past twelve months.

International Spirits Retailer of the Year

This award celebrates an international retailer that has promoted spirits as a core element of their retail operation. The winner will have shown evidence of how its turnover has developed, the rise in customer spend, innovation and growth in sales from the past twelve months.

Online Spirits Retailer of the year

This award celebrates the online drinks retailer that has proven its sales performance and customer service in the past twelve months. The winner will have demonstrated creative ways to target promotions and increased basket spends from their online customer database.

rewarding quality, celebrating excellence