The International Spirits Challenge is the most authoritative, respected and influential spirits competition in the world. The ISC recognises three key areas of the industry: Tasting, Design & Packaging and Marketing.
Now in its 21st year, the ISC is the premier event in promoting outstanding quality spirits from across the globe. The competition is founded on a rigorous and independent judging process, which serves to encourage the high calibre of spirits, designs and campaigns entered into the competition each year. Receiving more than 1,300 entries from nearly 70 countries worldwide makes the ISC a truly global competition. It is supported by many of the world's leading spirits producers as the international standard for quality and excellence.
Winning an ISC award is indeed an impressive achievement for any spirit that passes the scrupulous blind assessment from our experienced panel of specialist judges.
The International Spirits Challenge is home to some of the finest palates in the world. Each of our judges must have demonstrated their skill and knowledge in spirits before joining a specialist panel. Our judges are truly international and representative of the industry: they consist of the most respected leaders in the business and include master blenders, master distillers, importers, distributors, buyers, consultants, journalists, authors and independent experts.
The ISC medal is an internationally recognised symbol of quality. Winning an ISC medal is an outstanding achievement and underlines a producer's commitment to quality and innovation through the spirit, design and marketing. The International Spirits Challenge is committed to helping brands promote their competition success and offers continuous support for winners including the following:
The ISC Tasting Awards winners are established through a rigorous judging process - a highly controlled operation held over seven days of intense blind tastings by panels of more than 50 respected and experienced industry professionals.
Samples are delivered to the judging area in flights of numbered tasting glasses to ensure the accuracy of the blind tasting. Each judge will assess products according to their age, region and variety which is determined by the entrant and verified by the chairman. Each product is blind tasted and awarded a score for its aroma, appearance, taste and finish. Scores are collated and recorded by the category chairman before Trophy, Gold, Silver, and Bronze medals are awarded.
The ISC takes great care in ensuring that all products are blind tasted equally and fairly in the correct conditions set by the ISC rules. The chairman will monitor each product ensuring that all samples are consistent and authentic. This precise judging process is the basis of the reputation the ISC has established for rewarding quality and celebrating excellence.